“I’m not driven by making a cultural impact [...] That’s just a consequence of taking a remarkably powerful technology and making it relevant. [...] My goal is simply to try to make products that really are meaningful to people. Ultimately there is something motivating and inspiring in seeing someone using an Apple product and enjoying an Apple product.”

-Jonathan Ive, Interviewed by The Independent

Ive is Apple’s Senior VP of Industrial Design, and was in charge of designing the iPod, iMac, iPhone.

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