“I’m not driven by making a cultural impact [...] That’s just a consequence of taking a remarkably powerful technology and making it relevant. [...] My goal is simply to try to make products that really are meaningful to people. Ultimately there is something motivating and inspiring in seeing someone using an Apple product and enjoying an Apple product.”

-Jonathan Ive, Interviewed by The Independent

Ive is Apple’s Senior VP of Industrial Design, and was in charge of designing the iPod, iMac, iPhone.

“Have the courage to be ignorant of a great number of things, in order to avoid the calamity of being ignorant of everything.”

— Sydney Smith

“The days come and go like muffled and veiled figures sent from a distant friendly party, but they say nothing, and if we do not use the gifts they bring, they carry them as silently away.”

— Ralph Waldo Emerson, writer and philosopher (1803-1882)